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Dedicated to the Old Spice Guy.

Feb 4
fastcompany: Infographic of the Day: Old Spice’s Wildly Successful Bodywash Ads: Quick: When you think of Old Spice, do you think of aftershave and gift-boxes with cheap cologne in them? Or do you think of bodywash? A year ago, the latter would have been absurd. Not anymore, thanks to the wildly successful ad campaign starring Isaiah Mustafa. Can you believe Mustafa helped Old Spice nab 1.4 billion impressions and a 55% sales increase?! Full story.

fastcompany:

Infographic of the Day: Old Spice’s Wildly Successful Bodywash Ads:

Quick: When you think of Old Spice, do you think of aftershave and gift-boxes with cheap cologne in them? Or do you think of bodywash? A year ago, the latter would have been absurd. Not anymore, thanks to the wildly successful ad campaign starring Isaiah Mustafa.

Can you believe Mustafa helped Old Spice nab 1.4 billion impressions and a 55% sales increase?!

Full story.
Posted at 9:32 AM 2 notes
Source: fastcompany

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